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Posted by on in Drug Addiction

"Cognitive Dissonance" is defined as a great feeling of psychological discomfort produced by the presence of thoughts & behaviors that are conflicting in nature.  The theory suggests that if individuals act in ways that contradict their beliefs, then they typically will change their beliefs & thoughts to align with their actions.  In a nutshell, humans have a difficult time admitting to others but even more to themselves that they were wrong about something.  If you've ever told a lie and felt uncomfortable because you see yourself as scrupulously honest, then you've experienced cognitive dissonance.


It occurs whenever your view of yourself clashes with your performance in any area—you see yourself as smart but can't believe you made such poor decisions.  Cognitive dissonance often occurs because people fear appearing foolish or ignorant.  They are fully aware they have acted in a way that is either inappropriate or uncharacteristic with their belief system or morals, and so they use different strategies to protect their image to others, but even more so to protect their own self-image.  It is hypocrisy between what we believe in and what we engage in. 


When this internal conflict is present, people feel increasingly guilty or uneasy about holding these opposing cognitions – they don’t want to think of themselves as illogical or inconsistent. These internal conflicts are hard to live with, and if not dealt with the individual will feel bad about themselves and this can snowball into further and continuous illogical behaviors/actions and then cause very severe and damaging feelings towards one's self. 


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